DIGITAL MEDIA

TRAINING COURSES

Digital Media Consultant 

Our trainer joined The Entrepreneurs Academy in 2012 to deliver Social Media training and mentoring to the company’s valued clients. He is an expert in Social Media and Digital Marketing, particularly in the use of Social Media as a promotional and marketing platform.

He set up Social Media Solutions with one goal in mind. He demystifies the whole world of social media and digital marketing. For years we have thought of Social media as some sort of black art - not so. His mission is to empower small and medium-sized companies to have a great web presence. From LinkedIn profiles to search engine optimization, he can improve and enhance your visibility on the internet. All of this is possible with an element of understanding, vision, and guidance.

DIGITAL MEDIA TRAINING

The course will cover the following topics

On completion of this workshop participants will be ready to take on social media with all the top tips and trends for 2020 and beyond. This interactive training will look at the key players for both B2C and B2B businesses. A significant outcome from this session focuses on how to choose the right platforms and create great content in an efficient and timely manner. The course is divided into the following five sections -

Which platforms to use for your business?

  • Start by defining your goals

  • Narrow down your choices

  • Determine what channels your audience is already using

  • Examine the type of content you typically would like to create

  • Pair your goals, audience, and content with the right platform

How to create great content

  • Web content - Tips on what to write.

  • Smartphone Photography - Top tips on how to get the most from the camera on your phone.

  • Smartphone Video - How to create a video on your smartphone.

  • Live streaming - How to prepare for and set up a live stream.

What to post & when to post it?

  • Content trends for 2021 and the future

  • Analyse your follower behaviour

  • When are they on social media?

How to use social media to drive sales

he 3 conversions to look for in social media:

  • Engagement

  • Traffic

  • Lead Generation

Insights & Analytics

  • LinkedIn analytics, Facebook Insights, Twitter Analytics, Instagram Insights.

  • Other relevant platform analytics to be determined for the participants on the day.

  • Metrics that matter.

Course Delivery

Business Day Courses

Business Online Course

OTHER FEATURED COURSES